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Superstar Salman Khan's Being Human Foundation has joined hands with a news channel to launch Veer, a two-month-long media campaign showcasing case examples of Persons with Disabilities (PwD), who have succeeded in their endeavours on the strength of their self-belief. Aerated drink Thums Up has joined hands with its brand ambassador Salman's Being Human Foundation and CNN-IBN for the campaign, which has American India Foundation (AIF) as implementation partners. For more Bollywood, log on to http://www.businessofcinema.com Facebook: http://www.facebook.com/Businessofcinema Twitter: http://www.twitter.com/BOCLive