Mumbai: Airtel digital TV announced that it has entered an agreement with Cookie Jar Entertainment to bring its library to Airtel digital consumers. The first series to launch this venture will be the boys show, Johnny Test. Having had a run of 5 seasons, the series will be available to Airtel digital TV customers on Channel no 158. With this, Airtel digital TV becomes the First DTH operator to offer screenings of globally hit and award winning animated television series on its Pay per View platform.
Customers can sit back and enjoy the series on Airtel digital TV’s Pay per View Channel 158 that would be free until 27 Sep, 2011 and priced at Rs.25/month thereafter. The show is based on the chronicles of the adventures of Johnny Test, his genetically engineered super dog Dukey and his 13-year-old twin sisters, Susan and Mary who use Johnny as their guinea pig for their out-of-this-world scientific experiments.
Going forward, Airtel digital TV customers will be able to enjoy more Cookie Jar series including Wimzie’s House, Caillou, Adventures of Paddington, Sonic The Hedgehog, Super Mario Bros, Gerald McBoing Boing, Johnny Test, Doodlebops, Hurray For Huckle, Horseland. According to Bharti Airtel CEO-DTH Media Shashi Arora, “We are delighted to bring in Johnny Test in India. The series has been one of the hottest kid’s TV shows because of its gender-neutral appeal and following among kids. Animated films have found universal appeal and this is our way of giving our customers an opportunity to save our content is popular worldwide.”
“Digital delivery offers opportunities for leveraging our catalogue of nearly 6,000 half-hour episodes of television series.,” said Cookie Jar COO Toper Taylor.
To add the channel, customers need to send an SMS BOOK 158 to 54325. Customers can also do the same from their Self Care on the web-www.airtel.in/digitaltv or through the Self Care application on the mobile.