MUMBAI: Bharti Airtel has entered into an innovation and technology partnership with Infosys Technologies to deliver superior customer experience to the customers of its DTH service Airtel Digital TV.
As a part of its digital convergence platform, Infosys will provide a suite of products including devices, application servers and interactive applications that will focus on providing an enhanced digital lifestyle to Airtel Digital TV customers.
Airtel Digital TV will bring digital lifestyle applications offering interactivity and personalisation. This will include interactive and non-intrusive applications like widgets that can be invoked by the user to view relevant and customised information. TV viewers will now be able to access local city information through an interactive application called iCity; enjoy Internet experience on TV with iNet and get live and personalised stock quotes, breaking news, horoscopes, cricket scores and shopping deals in the city without interrupting their TV-viewing experience.
Airtel Digital TV customers can also look forward to shopping at the touch of their remote button through an interactive TV-based commerce application called iPortal. Additionally, some other applications have also been planned for release over a period of time.
Bharti Airtel president – telemedia services Atul Bindal said, "Airtel is delighted to partner with Infosys to offer cutting edge interactive applications on Airtel Digital TV. This is in line with Airtel’s partnership approach to innovation and its commitment to deliver the best in the world technology to its customers. With this partnership, Airtel aims to revolutionize the TV-viewing experience and usher in the future of television in the country."
Infosys COO SD Shibulal added, "At Infosys, we are focused on helping our clients compete effectively by creating differentiated product experiences for their customers. Airtel Digital TV is an exemplar of this focus. The technology platform that powers Airtel Digital TV brings the power of computers to our television sets. In additional to entertainment, it is now possible to experience interactive information services and engage in transactions using our regular home TVs. This technology also makes it possible to have converged consumer experience across devices like TV, computer, smart mobile phones and digital music players. The availability of these services in the Indian market marks a significant milestone – the transformation of the idiot box into a smart box."