Alliance Against Copyright Theft & FICCI to join hands for anti piracy co-ordination cell

MUMBAI: Alliance Against Copyright Theft (AACT) and Federation of Indian Chambers of Commerce and Industry (FICCI) will join hands to launch an Anti Piracy Coordination Cell on 15 October, 2010 in New Delhi.

AACT has rendered it’s full support in the formation of this cell. This coalition includes UTV Motion Pictures, Moser Baer Entertainment, Reliance Big Entertainment, Eros International, and the Motion Picture Association (representing the six major Hollywood studios).

FICCI’s Anti Piracy Coordination Cell is approved by the Ministry of Human Resource Development (HRD) & the government will give its full support to curb piracy. Reliance Big Pictures vice president & founding member of AACT Sanjay Tandon is also one of the active members of FICCI’s newly formed Anti Piracy Coordination Cell.

The Anti-piracy Coordination Cell will function as a centralized agency to coordinate the efforts taken by the Government and the industry to curb piracy and will also serve as a platform that represent to the world the impact of anti-piracy operations in India. It will assist in further strengthening the fight against piracy and in fulfilling India’s commitment to ensure zero tolerance to piracy. The cell will be inaugurated by launching a web portal by Government of India joint secretary, Ministry of Human Resource & Development Amit Khare. The Conference will be attended by government officials, lawyers, industry representatives, academicians, etc.

Tandon said, "We are extremely proud that AACT is associated with FICCI’s anti-piracy cell. As a coalition we have always worked towards involving every member of the industry to fight against this monster called Piracy. Joining the cell is another feather in the cap for AACT, which has achieved great success in its short stint so far, where we have taken several and effective initiatives to curb both hard good piracy and online piracy. This association is yet another effective means to attack this Monster and while we assure this Cell of FICCI of our whole-hearted support, we also expect great help from them as well."