MUMBAI: BIG CBS Networks has inked a distribution deal with Digicable. As part of the deal, at launch, Digicable will distribute the three English entertainment channels namely BIG CBS Prime, BIG CBS Spark and BIG CBS Love, on its platform.
Digicable will allow BIG CBS to cater its entertainment to an audience base across the country.
BIG Broadcasting COO Ashutosh said, “As we near launch, we are excited to announce our partnership with Digicable. With digital subscribers increasingly demanding the best English and international content and BIG CBS Networks’ programming offerings carefully tailored to offer an envious programming lineup coupled with the USP of airing almost concurrent to the US, the alliance works in both companies’ business interests. We look forward to entertaining India with the latest, freshest and hottest English entertainment content very shortly.”
Digicable Network managing director and CEO Jagjit Singh Kohli said, “Subscribers today are more aware and discerning and seek world class entertainment and the BIG CBS Channels bring just that to the table. We believe the content will be a huge value addition to our subscribers.”