MUMBAI: BIG TV DTH is gearing up to double the bouquet of over 200 channels to 400 channels in the coming months.
The digital Direct-To-Home service was launched by the Anil Ambani Group last month.
The company has ordered for additional capacity on MEASAT satellite constellation, which it would be receiving shortly. By increasing the satellite transponder capacity from the current 8 to 12, a 50 per cent addition, the company would be able to double the number of channels due to its MPEG4 technology platform.
The growth of DTH sector, which was estimated at around 4 lakh new subscriber additions every month is tipped to have accelerated by over 75 per cent, taking the new subscriber additions to the 7 lakh mark last month. The marketing and advertising spends of the DTH sector are also believed to have increased by close to 70 per cent in the wake of competition.
BIG TV DTH is also in talks with niche category international broadcasters to enter the Indian market.
BIG TV launched with 200 channels across 6000 Indian cities.