Bipasha Basu to endorse Aristocrat luggage brand

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MUMBAI: Bipasha Basu has been bagging endorsements galore. After being appointed as the brand ambassador of Henkel’s Fa Men Xtreme, the actress has also added Aristocrat luggage brand to her kitty.

Bipasha Basu will play an important role in enhancing the brand’s aspiration value through its forthcoming nationwide advertising campaign.

VIP Industries managing director Sudhir Jatia said, "Our association with Bipasha is a perfect brand fit and we are delighted to partner with her. She signifies style, class and good looks which resonate with our brand values and positioning. Needless to mention, she is one of the most reliable and bankable artists in the film industry."

Basu added, "It gives me immense pleasure to be associated with Aristocrat, which is truly an Indian brand with international quality. I have always been a great admirer of the Aristocrat Luggage brand. They have stood the test of time for their reliability, exclusivity, innovation and quality."