Mumbai: Cartoon Network, Asia Pacific’s largest kids’ network, has launched its new Cartoon Network Club, expanding the energetic brand experience to animate kids’ lives even more.
The Cartoon Network Club (www.CartoonNetworkIndia.com) immerses members in their favorite TV toon world where they can play games, sneak a peek at new shows and collect cool rewards.
A highlight of Cartoon Network Club is its virtual currency, or colorful “beans”, that can be redeemed to preview shows, play the latest games, receive discounts on merchandise and other exciting items. Earning beans can be as simple as discovering hidden codes, entering contests or downloading Cartoon Network games.
Joining the Club is free and the channel’s existing 2.5 million registered website users get automatic membership with everyone receiving 300 ‘bonus’ beans to kick off the fun. A free toon avatar complete with must-have virtual accessories will let Cartoon Network members play to their heart’s content.
Turner Entertainment Networks Asia, Inc. Vice President Branding & Communications Lucien Harrington said, “Cartoon Network is about animating kids’ lives in ways that make sense to them. Cartoon Network Club takes all the comedy and adventure experienced on TV and extends it to other platforms such as the online space, where kids can interact with their favorite characters in a fun and safe environment.”