With Egypt in the background, Jashn unveiled their calendar 2011 along with a fashion show. Jaitley is the brand ambassador of Egypt and Jashn Sarees.
Jaitley has been captured in saris created especially for Jashn by its design team as part of collection Y2K11. The calendar has been shot exclusively in Egypt featuring Jaitley.
Others present at the launch were Jashn chairman C.K. Jashnani, Egypt Tourism, India director Adel El Masry, Egypt Air GM Medhat Nabil, and Novotel GM Xavier Cappelut and Jashn managing director Rahuul Jashnani.
“With fabulous locations, amazing sites and a culture and civilization steeped in history and tradition, there are so many links between India and Egypt that the making of the Calendar 2011 itself became something of an unforgettable experience for all at Jashn,” said Rahuul.
Jaitley said, "Sari is the essence of woman’s beauty & it’s an honor that Egypt has recognized this by getting themselves associated with Jashn. Egypt is one of the most exotic places in the world. Egypt and India both offer warm hospitality and have a rich blend of culture and cuisine & now this association is further strengthened by this unique alliance.”