MUMBAI: CNN-IBN and IBN 7 has launched a reality talent hunt show called Dard-e-Disco dance challenge, which is an attempt to find the best dancer to dance in Farah Khan directed Om Shanti Om’s item number Dard-e-Disco featuring Shah Rukh Khan.
After the audition rounds in Mumbai, Delhi, Ahmedabad and Chandigarh, five finalists will receive choreography lessons from Farah Khan.
The finalists will feature in a special one-hour dance show wherein Shah Rukh Khan, Farah Khan and Deepika Padukone will be the judges. The winner will get an opportunity to dance with Shah Rukh Khan.The video play-outs including the grand finale will be aired on the entertainment section of CNN-IBN, IBN 7 and ibnlive.com.
CNN-IBN and IBN 7 editor-in-chief Rajdeep Sardesai said, “With our interest in exploring interactive reality programming, coupled with Om Shanti Om being one of the most awaited releases of the year, ‘Dard-e-Disco dance Challenge’ is a first-of-its-kind venture attempted by us.”
IBN 7 managing editor Ashutosh added, “Reality talent hunts are a rage these days. However, this dance contest stands apart in that it is directly based on a widely anticipated film whose music is already creating waves around the nation. Active involvement by Farah Khan, Shah Rukh Khan and Deepika Padukone and wide-spread participation by the public is bound to make this initiative an all-out success.”