Mumbai: Global men’s magazine Maxim’s Hot 100 has now made its debut in India with LG Scarlet as the title presenters. The magazine aims to come up with the list of the hottest 100 girls worldwide with the Indian audience.
The winner of this list worldwide is Deepika Padukone. She joins the likes of previous no 1’s Lindsay Lohan, Eva longoria, Marissa Miller by topping the list that features several of the Indian film industry’s top celebrities like Bipasha Basu, Katrina Kaif and Kareena Kapoor.
The winner was decided after going through reader reaction, industry feedback and gauging the potential to be the "next big thing" on an international level. Padukone was found to be an ideal girl who has the potential to represent the new India on a global glam market. She was found to have a large appeal among the young urban Indians.
Padukone said, "I am so excited about this. To be honest, personally I never thought of myself as ‘sexy’ or ‘hot’ but if that’s the call that people have taken, then I hope I live up to it!"
Maxim-India editor Anup Kutty said, "We had spent a few months researching on who the winner of the first ever Maxim Hot 100 would be. Since we’ve been market leaders and the first ones to enter the men’s lifestyle scene with a presence of almost 3 years, we obviously had a close connection with our readers and the industry. Padukone was our choice as the winner because apart from her huge fan following with the new generation of Indians, she also has the potential to be an international face."
LGEIL consumer electronics and kitchen appliances business group head Amitabh Tiwari said, "LG is the prime sponsor of Maxim Hot 100 India and we feel that the target audience for both LG Scarlet and Maxim Hot 100 would be energetic and enthusiastic. Going forward, aesthetics fused with stylized design and smart technology will play a major role in capturing customer loyalty and thus we will continue to launch revolutionary products like Scarlet which will further complement the urbane lifestyle of its audience."