Disney Interactive Studios signs Excel Interactive

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MUMBAI: Disney India has signed up with Excel Home Videos’ sister concern Excel Interactive for its gaming division – Disney Interactive Studios (DIS).

DIS publishes and distributes multi-platform video games and interactive entertainment worldwide. Prior to Excel Interactive, the licenses for games under Disney Interactive Studios was held by Times Interactive in India.

DIS’ games includes titles like Power Rangers, Toy Story 1 & 2, Monsters, Inc., Finding Nemo, Pirates of the Caribbean, Hannah Montana, The Cheetah Girls, The Suite Life of Zack & Cody and High School Musical. It also publishes learning titles like Disney Toddler, Preschool and Kindergarten among others.

As per the agreement, Excel Interactive will market and distribute all PC Games from Disney Interactive. Excel Interactive also represents Electronic Arts in India.

Speaking to Businessofcinema.com, Excel Interactive business head Aziz Pittalwala says, "There are marketing synergies that Excel brings to the table, as we also distribute Disney’s home entertainment and toy line. With this addition, we would reinforce our presence in the gaming marketplace and improve our market share in the one of fastest growing segments in the country."

The upcoming gaming title that Excel Interactive is gearing up for is The Chronicles of Narnia, Prince Caspian, which is due to hit stores along with its theatrical release in mid-May.

"We plan to tie-up with theatres and retail stores for promotion of this title. The marketing activities will begin in the first week of May across Indian metros and mini-metros. The Chronicles of Narnia, Prince Caspian game will be priced at Rs 699," informs Pittalwala.


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