MUMBAI: DQE has entered into an exclusive toy licensing agreement for the 3D animated series The Jungle Book with UK’s Mookie Toys.
DQE’s Jungle Book UK merchandising is represented in UK by Copyright Promotions Licensing Group Ltd (CPLG), Europe’s leading licensing agency. Under the terms of the agreement through DQE’s licensing agent CPLG, Mookie has acquired the Toy licensing rights for The Jungle Book in the UK, Republic of Ireland and the Channel Islands.
This agreement allows Mookie to sell Jungle Book toy merchandise including wheeled bicycles; tri-scooters; tricycles; balance bikes; sit N rides; play balls, outdoor activity centres; slides etc. DQE will receive a substantial amount in upfront payment as minimum guarantee from this agreement that covers the outdoor play and ball categories for a three year period.
DQE chairman & CEO Tapaas Chakravarti said, "This agreement will open up a number of new verticals for maximising our profits from The Jungle Book as we continue to expand licensing and distribution opportunities. The 3D series has already become a hugely popular television programme in countries that have started airing. We remains hugely optimistic that the licensing & merchandising of this iconic property will gain further momentum during 2011. With the expertise Mookie has in toy manufacturing we believe that we have associated with the right partner for manufacture of toys of this classic property. The deal has great strategic significance as this validates DQE’s constant pursuit to reach audiences and markets"
Mookie Toys director Guy Orr added, "We are very excited to be partnering with CPLG and DQ Entertainment Ltd on Jungle Book. Everyone is familiar with Rudyard Kipling’s classic story and here at Mookie we looking forward to creating innovative and fun products inspired by this new series."
CPLG UK managing director Vickie O’Malley said, "Mookie’s PD team have developed some wonderful concepts for outdoor, wheeled toys and playballs which are a perfect fit to reflect for Jungle’s Book sense of adventure and excitement. We’re absolutely delighted to have them on board."