Eros International & Joost ink content deal

MUMBAI: Eros International has collaborated with Internet television service Joost ( to provide more than 200 Bollywood movies and over 600 music videos from Eros’ catalogue including films like 1942 A Love Story and Salaam-e–Ishq.

This deal is in tune with Eros’s focus on new media and follows initiatives with partners such as Comcast, YouTube and Sky.

Eros International executive vice president corporate development and new media Marcus Stuart said, “We are very pleased to be a part of Joost and to be able to create Eros-branded music video and movie services.”

“We are strong supporters of advertising-supported business models and believe Joost’s ability to deliver targeted and interactive advertisements will benefit consumers and marketers equally. This ability poises the company to expand the video distribution business and capture an enormous market opportunity,” added Stuart.

Joost executive vice president, content strategy and acquisition Yvette Alberdingk Thijm commented, “Bollywood films and music have seen tremendous growth recently, and demand continues to grow. With Joost, people around the world are able to watch these movies and music videos for free. As a global entertainment platform, Joost is a destination where people connect over shared interests, like Bollywood. Our partnership with Eros demonstrates the variety of the programming available on Joost.”

Founded by Janus Friis and Niklas Zennstrom, Joost combines TV and Internet content to offer viewers a full-screen audiovisual experience with the choice, control and flexibility of Web 2.0. Joost is the first online, global TV distribution platform, bringing together advertisers, content owners and viewers in an interactive, community-driven environment.