MUMBAI: ESPN’s Viraj Singh has joined Viacom 18 Media as national head for Viacom 18 Brand Solutions (VBS).
Singh’s mandate is to focus on opening revenue opportunities through business development and setting up VBS Live. Singh will report in to MTV India senior vice president – sales and marketing Aditya Swamy.
Swamy said, "In a short period, VBS has built some very valuable partnerships. Viraj comes with a strong understanding of the media business and has done several integrated deals with large clients. He will be responsible for leading VBS into its next phase of growth. Our latest initiative, VBS Live has just been kicked off with India’s first bike and rock festival and I look forward to seeing Viraj partner with key clients to create many such properties that add value to both sides."
Singh added, "VBS has evolved into a customer-centric solutions unit that focuses on creating long term relationships with clients through value creation. We have successfully collaborated with clients to create award winning solutions. I look forward to the exciting work with Viacom18 Brand Solutions (VBS)."
Prior to his appointment, Singh worked with ESPN Star Sports & Reliance Media World (Big 92.7 FM).