Mumbai: Filmy has launched a new slot dedicated to kids called Junior Filmy. Starting 6 April, this new property will cater to a young audience. The slot will showcase films for kids like Hanuman, Air Bud series, Spy mate, The Duke, Sindbad, Oz etc.
They have also have characters ‘5 juniors’ (Pink Rose, Miss B, Gadbad Gobbar, Jaggu Jasoos, and Mr. Octopus), who have been specially created to add to the movie watching experience.
There will also be contest questions during breaks and the kid who answers the question correctly gets to win Junior Filmy goodie bags.