MUMBAI :After creating games on Bappi Lahiri and Madhavan, Paradox is in news again. In an alliance with Shemaroo, they have created a mobile game for the promotion of Yun Hota Toh Kya Hota. This film is veteran actor Naseeruddin Shah’s directorial debut. The mobile game based on the movie will be released on the leading networks across India along with the movie on 21 July , 2006.
Producer Shabbir Boxwala says, “Yun Hota Toh Kya Hota is a concoction of four different stories about four different people with one destination ÃƒÂ¢Ã¢â€šÂ¬Ã¢â‚¬Å“ America. Capturing the flavour of the movie, Yun Hota Toh Kya Hota is a puzzle-based mobile game set in a maze where players can choose to play as any one of the movie’s leading stars ÃƒÂ¢Ã¢â€šÂ¬Ã¢â‚¬Å“ Konkona Sen (Tilottima), Paresh Rawal (Rajubhai Patel), Irfaan Khan (Salim Khan) and Ankur Khanna (Rahul Bhide). The game’s objective is to get to the centre of the maze by collecting all the scattered documents for the US trip and get to the exit in a limited amount of time.”
Did he get a chance to play the game? “No. Unfortunately not yet! But soon I will. Actually the promotion of the film is keeping me so busy now that I have no time.”
On the alliance, Salil Bhargava, CEO of Paradox said, “Movie-based games are catching up fast with the casual gaming audiences in India. Yun Hota Toh Kya Hota’s distinct storyline provides for an interesting premise for a mobile game.”
Yun Hota Toh Kya Hota is scheduled for a release on 21 July. “The mahurat shot of the film was done on 20 July 2005 and this we are releasing just one day after his birthday. On 20 we will have a private screening of the film.” informed Shabbir.
The film will be premiered in Delhi on 19 July at the Osian Film Festival.