Mumbai: Sector Watches, brought to India by Gitanjali Lifestyle, has announced a tie up with Sanjay Gupta’s White Feather Films.
The first movie to witness this association is the recently launched Acid Factory. The cast of the forthcoming movie consisting Fardeen Khan, Dino Morea, Manoj Bajpai, Aftab Shivdassani, Danny Denzongpa, Irfan Khan and Gulshan Grover walked the ramp sporting the new range of watches by Sector.
Additionally, Gitanjali is also the Weekend Partner at IIFA, Bangkok. The association of White Feather Films and Gitanjali Lifestyle will be carried forward to IIFA by hosting the Midnight Bash on 7 June.
Being the Weekend Partner at IIFA, Gitanjali Group has planned a slew of activities.
Gitanjali Lifestyle president Sadanand Pawar said, "We are glad to be associated with Sanjay Gupta’s White Feather Films that make movies with an attitude. I hope this association is pleasant and mutually profitable. We are also honored to be a part of the IIFA Awards. This association will allow us to project our company as brand of international repute and aid us in our initiative to position Gitanjali lifestyle as the best in luxury and lifestyle worldwide."
"The Gitanjali Group has always associated itself with bollywood and has some of the very best names like Amitabh Bachchan, Kajol, Mahima Choudhary, Neha Dhupia, Amrita Arora, Lara Dutta associated with it. As we at Gitanjali believe films are the single most unifying element in our dynamic country, we have a long association with it," added Pawar.
White Feather Films’ Sanjay Gupta added, "The relationship with Gitanjali started with Zinda and since then we have shared a wonderful rapport with Gitanjali. Infact, we are forming a strategic media alliance with Gitanjali, wherein, Gitanjali will be the Style Partner for our nest 10 films."
When asked about the movie Acid Factory, Gupta added "We are back to doing what we do best. Acid Factory is a stylish film with loads of substance and a screenplay to die for. It is going to be a never seen before extravaganza of action and entertainment.