MUMBAI: Hungama Mobile is the only company to represent Indian mobile VAS industry in the forthcoming Mobile World Congress 2008, to be held in Barcelona, Spain, from 10-14 February.
As a part of the convention Hungama MD and CEO Neeraj Roy will share the platform with some of the most influential people from the telecom and mobile VAS industry across the globe.
Mobile World Congress 2008 will have a huge focus on media and entertainment and being the world’s largest mobile entertainment company, Hungama Mobile has an array of exclusive initiatives lined up for the convention.
Keeping the agenda of mobile entertainment, Hungama Mobile will participate in the MOFILM (Mobile Film Festival) initiative undertaken by the GSM Association. Hungama Mobile will be representing Indian cinema and Bollywood to this festival. MOFILM will showcase Ocher Studio and Adlabs’ most awaited film of 2008, Sultan the Warrior, which is a live action animation on superstar Rajnikanth.
Hungama Mobile will also feature the Bollywood multi-starrer Race and it will showcase the album Outrageous by Sherlyn Chopra, a music album from the T-Series collection.
With over 500 companies and organizations such as Sony Pictures, Warner Music, BBC, NBC, Yahoo, Google, Microsoft, Cannes Film Festival, and Robert Redford’s Sundance Film Festival, Warner Bros, News Corp expected to attend the convention, Mobile World Congress 2008 is the best platform to showcase Indian strength in mobile and entertainment.
Roy says, “As the mobile community grows, mobile usage has grown much beyond basic utility across the globe. Apart from offering easy access and convenience, it paves way for making people technology savvy, helping redefine their lifestyle. It is observed that consumers worldwide are moving towards more interactive content. I am proud to announce our participation and unique initiatives on the world class forum like MWC, which will definitely give the Indian mobile VAS industry a new dimension and will set a new benchmark for the entertainment industry”.