Indian, international celebs come together for Live Earth Event

Mumbai: The Live Earth India concert, that will be held on 7 December this year for a climate in crisis, will feature world-renowned musicians and performers, environmental advocates and celebrities from India, US as well as other parts of the globe.

Live Earth India will feature personal and policy solutions to the climate crisis, offer support for India’s most important environmental issues and causes, and provide a platform so India can continue its global climate leadership. Former US Vice President Al Gore, who participated in the press announcement live via satellite, said India should lead the world by committing to produce all of its new energy in the electricity sector from clean and renewable sources within the next 10 years.

Beneficiaries of Live Earth India include TERI’s Light A Billion Lives campaign and Climate Project India, which are dedicated to promoting awareness and finding solutions to current climate situations while alleviating poverty.

Along with Gore, Indian environmental leader Dr. R. K. Pachauri, actor and Live Earth India spokesperson Amitabh Bachchan, and Jon Bon Jovi, lead singer of Live Earth India western headliner Bon Jovi, all joined Executive Producer and Live Earth founder Kevin Wall for the announcement.

Also in attendance were Sabbas Joseph from WizCraft Entertainment and representatives from TERI and Project Climate India. Wall also announced that the Creative Director for Live Earth India was none other than acclaimed Indian film director and producer Shekhar Kapur. Live Earth India will be held at the Andheri Sports Complex in Mumbai, India.
"Live Earth’s mission is to cultivate grassroots and worldwide awareness of and solutions for environmental issues that affect us all. Awareness activates change and important issues deserve a global platform," said founder of Live Earth Kevin Wall. "That’s why the stage for Live Earth India will host some of the biggest artists from India to the US and beyond, while we bring India to the world. And the world has a lot to learn from traditional Indian culture about sustainability."

"India will be among the leading powers of the global economy in the coming decades," said former Vice President Al Gore. "As a democracy that is looked up to by many nations, especially for its commitment to inclusive growth for its diverse peoples, India has a major role to play in leadership by example for the climate crisis and sustainable development. Kevin and I are honored to bring Live Earth to India."

Live Earth India will have MSN and Star TV as its broadcast partners. Live Earth India will be broadcast on three channels: Star Plus in India, UK & Middle East feeds (global footprint); Star World in Asia; and Channel [V] in India.

MSN has signed on as the exclusive global broadband partner boasting penetration in 42 countries, 21 languages reaching more than 465 million unique users per month.