NTR’s Navratna Oil ad will be directed by S.S Rajamouli. This ad campaign will be designed for the state of Andhra Pradesh. The Navratna brand has been previously endorsed by Telegu actor Mahesh Babu.

Since inception, Navratna, has been linked with the leading superstars both at a regional and national level. This endorsement follows the brand’s track record of being unique in the FMCG space to rope in both the Bollywood biggies Amitabh Bachchan and Shah Rukh Khan simultaneously.

Emami director Harsh Agarwal expressed, “We are very proud to have Junior NTR as our brand ambassador to promote Navratna. He is someone who is known for his premium talent. The actor’s refreshing personality resonates perfectly with our brand attributes as well. Moreover, Junior NTR cuts across age groups and demographics and appeals to a large audience through profuse quality entertainment.”