K Sera Sera launches its first miniplex theatre in Ahmedabad

MUMBAI: K Sera Sera launched its first miniplex theatre in Ahmedabad at Gallops Mall, on 27 January, 2010. The K Sera Sera Miniplex was inaugurated by Shah Rukh Khan.

The new Miniplex will have high quality digital technology via satellite, lighting and high end acoustic sound system. The technology enables beaming of multilingual films instantaneously.

The miniplex will host a total of 150 seats with two screens. It has uniform recliners, which can recline up to 150 degrees.

K Sera Sera CEO Sanjay Gupta said, "We are extremely proud of our brand equity. We live our brand values and have laid strong emphasis on entertainment which is a fundamental part of every individual’s life. Everyone deserves the best and our offer of high quality picture and sound quality, at a least cost which will keep the viewers coming back for more. The launch of our first property in India is a fortification of our promise of providing a state-of-the-art 500 theatres with 1000 screens to all movie-enthusiasts in over 500 districts pan India."

Khan said, "I am honored to inaugurate the first Miniplex which is going to revolutionize and usher in change in the entertainment industry of India. K Sera Sera’s Miniplex experience with its superior quality can be enjoyed by people across the country at less than half the rate. This will definitely encourage the viewers to go to the theatres and hence avoid piracy."