MUMBAI: Even as the two months drought at Indian multiplexes got over yesterday (12 June) with the first release Kal Kissne Dekha, audiences have resisted from flocking to theaters to watch the flick.
Vashu Bhagnani’s Kal Kissne Dekha, which is co-produced by BIG Pictures, has opened to an average occupancy of about 30 per cent across multiplex chains.
Speaking to Businessofcinema.com, Fun Cinemas COO Vishal Kapur says, "The response to Kal Kissne Dekha has definitely been better on Saturday than Friday. However, the occupancy is very low. Moreover, since the reviews of the film are not very encouraging, it remains to be seen whether the film picks up on Sunday. At present, the movie has occupancy of 30 per cent."
Cinemax senior vice president Devang Sampat adds, "The response to the movie is not very encouraging. It has seen an average occupancy of about 35 – 40 per cent across our properties. It is mostly the college going youth that are coming in to watch the movie."
A source adds, "Kal Kissne Dekha is doing relatively better in smaller centers but has failed miserably at metros."
On the other hand, Hollywood movies that have released yesterday namely Fox Star Studios’ Bride Wars and Warner Bros’ 17 Again are drawing in crowds at theaters. "17 Again and Bride Wars is doing much better than Kal Kissne Dekha in multiplexes," adds Sampat.