Katrina Kaif’s mobile popularity ahead of Shah Rukh Khan

MUMBAI: A recent research, done by mBit Infotech, revealed that Akon is the most searched and downloaded popular icon/personality in the mobile search and download space. In the Bollywood category, Katrina Kaif’s mobile popularity is way ahead of Shah Rukh Khan’s as revealed by the research.

The research is based on the searches performed by over 1,20,000 users of mBit in the first quarter of 2010 (Jan – April). The results showed that Sex is still the-most-popular-searched Keyword, out of 6730 unique keywords, which accounts to 30% of the total searches performed including words porn, porno, naked etc.

Music is the second most searched for keyword accounting to the 19% of the total searches. Mostly international music icons like Akon, Linkin Park, Eminem, Lady Gaga, Madonna, Rihanna and Michael Jackson top the list in this category. Also, sports specially cricket along with movies & videos are the third most searched for category which is 15% of the total searches.

Surprisingly, searches with keywords for Bollywood & Hollywood icons were way below accounting to only 5% of the total searches according to the mBit research.

mBit Infotech CEO Raghavendra Agarwala says, "It is amazing to see that out of this total 5%, Katrina Kaif is ruling the charts with a major pie, presumably implying that Katrina’s popularity is mounting for both national and international audiences. This has placed Katrina on the number one spot followed by Angelina Jolie, Kareena Kapoor, Shah Rukh Khan, Salman Khan, Bipasha Basu, Aishwarya Rai, Monica Bellucci and Aamir Khan by a considerable amount. Also, besides the A searches which are highly searched for on mobile phones as well, Music is something that the users are actually looking at."

Apart from the above, news related topics along with some general keywords takes the rest of the percentage slot.

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