KyaZoonga and Universal Music Group will focus on developing direct-to-consumer bundling initiatives for UMG artists in India that bring together concert tickets and music products. KyaZoonga will handle the ticketing and bundling products.
Mumbai: KyaZoonga.com and Universal Music Group (UMG) have inked a partnership.
Universal Music Group associate vice president R H Chhatrapati said, "Leveraging our skills, strengths and reach, we see opportunities to retail our product range with the best service experience. Apart from credit/debit card/net banking transactions, customers can opt for COD (cash on delivery) where CDs, DVDs, LPs, Box sets and merchandise will be delivered anywhere in India at the customer’s doorstep and the status can be tracked online."
Universal Music, India & SAARC MD Devraj Sanyal added, "In a world where music in the physical format is shifting to digital, KyaZoonga & UMGI bring you the perfect service enabling you to digitally buy music. You have access to parts of the UMGI catalog, which are LPs, limited edition box sets, selective merchandise which will be a connoisseur’s delight. This is a future facing format and we expect this to succeed."
KyaZoonga.com co-Founder & CEO Neetu Bhatia said, "We’re delighted to be forming this partnership with Universal Music Group that continues to build on our momentum and strengths in entertainment and sports ticketing and helps us connect artists and fans in India. The music market in India is evolving fast and so are its consumption patterns. With the addition of our merchandise section, our audiences will have one-stop access to concert tickets and merchandise for their favourite artists through bundled deals and discounted prices available on KyaZoonga."