MUMBAI: MAAC Junior Toon Club (MJTC), the education division of Maya Entertainment Limited for the age group of 7-14 years, launched first five of its centers in Delhi.
Maya Junior Toon Club is a learning initiative that looks at honing children’s creative instincts through the use of animation. Situated at Preet Vihar, Anand Vihar, Punjabi Bagh, Faridabad and Gurgaon, the five MJTC centers have started enrolling kids in these areas.
The MJTC concept has been founded on the basic premise that toons today are inherent parts of childhood. It looks at using this love for toons among children to develop creativity.
"Our research says the influence of early environment on brain development has long lasting impact on the child’s overall growth into adolescence. The programs are designed to help kids to develop the right brain, which focuses on aesthetics, feelings & creativity. We aim to trigger the imagination, self expression, motor skills and creativity of our students through our uniquely designed modules to make our students creatively oriented future leaders," said MJTC business head Kingshuk Gupta.
Through MJTC’s unique seven module programme, children learn visual story-telling skills along with auditory perceptions, the art of movement, referencing it from life, hone motor skills, hand-eye co-ordination and apply laws of Physics & Math while learning the art of movement.
The curriculum designed along international lines brings together a blend of fun and learning using animation techniques through scientifically guided mentoring. This takes the student from the history and basics of animation right to motion, story telling and even post-production skills.
Gupta says that MJTC plans to follow a mixed business model of company owned/ franchised centers & school curriculum across the country. MJTC plans to be present in all the major cities of India by FY 2011through company owned / franchised centers and school programs. MJTC already has 500 students studying across its three centers & Beacon High School as part of the school curriculum in Mumbai.