MUMBAI: Maaza will soon be launching a summer campaign with film and television actor Satish Shah. The campaign titled Bina Guthli Wala Aam will roll out by the first week of March.
The new brand communication program includes a TV commercial conceptualized by Leo Burnett’s KV Sridhar, Sainath Saraban and Madhumita Deb and produced by Anirudhha Sen of Illusion Films. The communication plan also includes roll out of on ground initiatives and contests across all key markets. The program has been designed to connect with Maaza loyalists.