MUMBAI: Amitabh Bachchan’s siege over the Indian film industry is unparalleled. In keeping with the massive popularity of this iconic megastar, Max brings back an eclectic array of his films in an Ab Tak Bachchan special, starting 4 February for an entire month, Monday to Friday at 8 pm. Some of Bachchan’s most popular and critically acclaimed movies will be showcased in this period.
Along with this, Max has announced a unique promotional campaign The Greatest Amitabh Bachchan Movie Ever poll. The poll is the first of its kind and will provide millions of his fans an opportunity to choose his best work ever. To mark this landmark initiative, Max has dedicated a website called www.abtakbachchan.com, where this poll will be hoisted. Besides this poll there will be a host of appealing and interactive elements on the website for e.g., the Amitabh Bachchan Quiz, and a ‘what kind of Bachchan are you personality test’ along with other exciting downloads and trivia.
Max executive vice president and business head Sneha Rajani said, “The Ab Tak Bachchan special is the second edition of our humble tribute to the most spectacular star of the millennium. When we showcased this festival for the first time last year, the response was stupendous and we were inundated to come up with season two of the festival. This time around we have coupled this with The Greatest Amitabh Bachchan Movie Ever poll. I am sure that both these initiatives will captivate the audience. “
Commenting on the website www.abtakbachchan.com, vice president marketing T. Gangadhar said, “This occasion provides the perfect platform to trigger off a passionate debate amongst his fans as to which movie deserves to be voted as his best ever. With www.abtakbachchan, we will be offering a universal platform to not only his fans in India but even those globally. Bachchan enjoys a phenomenal following across borders, genders, races, age and we are happy to extend the euphoria across all these genres.”