Moser Baer India Ltd on October 06, 2007 has announced the acquisition of Hindi and Gujarati titles from one of India’s Largest Home video labels, Ultra Video.
The Company will be releasing these titles the Home video market at attractive price points. The Company’s earlier title launches have been receiving overwhelming response from customers. The Company has already emerged as a leader in this market in a short span of 6 months due to its pan-India presence (offering home video copyrighted titles in multiple languages) and wide-spread distribution reach coupled with aggressive marketing.
Ultra Video, the second largest Home Video label in India, has 2200 titles of which the Company has acquired over 800 Hindi titles and Over 100 Gujarati titles. Some of the popular titles in Hindi are Sholay, Koi Mil Gaya, Andaz Apna Apna, 36 China Town, Iqbal, Dillagi, Bombay to Goa, Hero No. 1, Saagar, Maine Pyar Kiya, Hum Aapke Hai Kaun, Aradhana and Amar Prem. Some of the popular titles in Gujarati are Desh Re Joya Dada Pardesh Joya, Gaam Ma Piyaryu Ne Gaam Ma Sasar, Unchi Medi Na Uncha Mol, Hiran Ne Kanthe, Jode Rahejo Raj and Moti Verana Chawk Ma.
The Company will release video content of these Hindi and Gujarati titles on DVD and Video CD formats using its proprietary and patented technology which enhances quality and significantly reduces cost.
The Company will leverage upon its extensive distribution reach to market these titles to almost every movie enthusiast in the country. The Company has already lined up over 475 distributors across the country and stocks shall be soon available in around 100,000 outlets.
According to, Harish Dayani, Chief Executive, Entertainment Business, “With this acquisition, we own or have license for over 2500 Hindi titles and for over 400 Gujarati titles. This acquisition enables us to offer some latest hit titles to consumers at affordable prices points between Rs 28 – Rs 39 for VCD / DVD, by leveraging upon our patented and proprietary technology. I believe that at these price points, consumers will finally have wider choice to “Own Bollywood.”
The Company is creating the consumer pull and awareness through TV and press campaign to reach out to consumers and communicate the value proposition offered. The business model is based on creating strong awareness and demand Among the consumers and towards this, it is working on an aggressive marketing strategy.
The Company’s new division is close to acquiring copyrights / exclusive license for more than 9,000 titles in all major Indian languages, which comprises a third of all movies produced till date in India. With world packaging, wide distribution reach and global quality production standards in each product, customers will be given a compelling value proposition which has hitherto fore not been seen in India.