MOVIES NOW usurps the No.1 position

MUMBAI: MOVIES NOW uspurs the number one position in the English movie channel category. According to the TAM ratings, the English Movie Channel category, after a decade has seen a major boost by 78% in terms of GRPs; going from 43 GRP last week to 77 GRP this week.

The TAM ratings for week 52, of the year 2010, shows that MOVIES NOW, is ahead of the competition, by a substantial margin. MOVIES NOW has garnered 30 GRPs across 8 metros, whereas the closest competitor has garnered only 18 GRPs. With a reach of 12%, the channel is also one of the stickiest with an average time spend of 73 minutes as opposed to competition where an average time spent is 19 to 27 minutes. Also the average time spent per viewer in the category has increased by 51% in the current week with the average from last 4 weeks being 39 minutes while the current week shows 58 minutes.