MUMBAI: The much touted India – Pakistan World Cup semi-final seems to have done what most of the recent releases have failed to do… set the cash registers ringing at the box office! The tickets for the match have been all sold out at multiplexes.
While some theaters like PVR Cinemas were screening all the India matches, for the others, this is the first match of the 2011 World Cup that they are screening. If India wins today’s match against Pakistan, multiplexes are planning to screen the finals too because of the phenomenal response they have received.
The ticket prices for the match have been pegged between Rs 200 – Rs 500 depending on the cinema property. While the response to the other India matches that were screened earlier, was at an initial low, the 100% occupancy in today’s screening of the semi-final, has come as a blessing for all the multiplexes.
Speaking to Businessofcinema.com, PVR Cinema programming head Prakhar Joshi said, “We have been screening all the India matches, initially the response was not that good though it did pick up, but today’s response has been unbelievable. The tickets are all sold out!”
“Our tickets are priced between Rs 250 to Rs 400, depending on the cinema, that is the price of the ticket of any block buster movie. We will be serving free unlimited Pepsi today!” added Joshi.
Inox associate VP Rajendra Singh Jayala added, “We did not screen the other matches, this is the first match and I am very happy with this decision because all our shows are full. We might be screening the finals too.”