Mumbai: The new English news channel from INX, NewsX, which was soft-launched just over a week back on 27 March, will soon be available on Tata Sky. It will be available from 14 April.
INX News chairperson Indrani Mukerjea said, "NewsX aims to redefine TV news in India with the best news team working to deliver the highest quality of content and style in keeping with the channel’s promise of ‘Clarity in a Complex World’. We are confident that the discerning viewers of Tata Sky will respond well to NewsX."
Tata Sky MD & CEO Vikram Kaushik said, "Tata Sky has always been at the forefront in providing world class news and entertainment and other programming to its subscribers. We are delighted to add the premier English news channel NewsX to our platform. This will further enhance Tata Sky’s strong bouquet for its huge community of satisfied TV viewers across the country."
With a strong emphasis on the best of technology, NewsX, India’s first HDTV-ready news channel, is the first news channel in the Asia Pacific region to use high definition cameras on the road, offering better looking footage with sharper image quality. MPEG-4 (instead of the conventional MPEG-2) encoding gets the picture directly to the viewer at the highest speed in the shortest time. The entire facility is designed and constructed to lead the way in the HD news production in India.