MUMBAI: Nokia has inked an association with Om Shanti Om (OSO) via which Nokia users can exclusively watch OSO movie clips, behind the scenes videos, ringtones and wallpapers on their mobile phones.
Nokia has created a special ‘OSO Crazy mobisode’, animated characters of ‘Om’ (played by Shah Rukh Khan) that can be downloaded exclusively on all Nokia GPRS enabled handsets by dialling 55555 or from www.nokia.co.in/oso, a special website created for Nokia and OSO association. Nokia is also hosting a “Meet and Greet” contest for the leading star of the movie.
Nokia India director sales Bob McDougall said, “Mobile entertainment is a key pillar of our strategy and is poised to drive the mobility industry in a big way. Through this tie up, we will bring alive our vision of combining internet and mobility to provide consumers an enhanced media rich mobile experience. Bollywood is the most popular downloadable mobile content besides sports and fashion in India. We are confident that OSO Crazy and other exclusive OSO content will provide our consumers an enhanced media rich mobile experience.”
McDougall added, “We expect mobile devices to become the most popular platform for enjoying digital content. According to FICCI and Pricewaterhouse Coopers study dated earlier this year, it is already preferred by over 200 million people across India itself.”
Shah Rukh Khan added, “This unique platform represents the blend of two of the fastest growing sectors in India – entertainment and mobility. The association with Nokia has been great and the team at Nokia has created some truly amazing fun animations of the character of Om Shanti Om.”