Perspectrum appoints Debashis Das as CEO

MUMBAI: Debashis Das has joined Percept Holdings’ integrated marketing consultancy (IMC) Perspectrum as CEO with effect from 14 May, 2007.

He started his career with Pressman in 1987 following, which he contributed to companies like Fortune Communications, Mudra Communications, Quadrant Communications, Enterprise-Nexus before moving on to Lintas where he served as the president, Linterland (Rural & Activation Division of Lintas) and president, Lintertainment (Entertainment Division of Lintas). He was also additionally accountable for driving the integrated business for IMAG and Lintas.

Das says, “It feels great being a part of this huge Percept family. IMC is a field that has a lot of potential in India and Perspectrum has done some very key work in this arena. We will look at scaling up the activities multi-fold to ensure that we offer a full bouquet of services to our clients. With the backing of the Percept Group’s resources, I am sure we will be able to create value to our clients in the field of IMC.”