MUMBAI: Ex-Warner Brothers India director local productions Pravesh Sippy has now floated his own company called Voyeur Entertainment. The company will focus on creating a platform for budding talents in the music arena. Apart from that Sippy is also gearing up for his first Hindi film – Rukavat Ke Liye Khed Hain.
Speaking exclusively to Businessofcinema.com, Sippy says, â€œThe film is likely to hit the floors next year in March and we have roped in Konkana Sen and Mithun Chakrovarthy as of now. We have a new director and script in place.â€
The film will be made on a budget of Rs 50 – 60 million (Rs 5 – 6 crores).
When queried as to whether he was looking at tying up with another production house, he says, â€œYes, we are negotiating but nothing has been finalised as of now.â€
On the music front, Voyeur Entertainment’s first piece of work was re-introducing singer Jojo and Faiz Anwar for their new album ‘Maaheru’. Sippy informs, â€œBoth Anwar and Jojo had gone underground for many years. So we rediscovered them. And this will be our aim. Singers and actors who have not been seen for a while now will be brought back by us, if we feel they have the potential.â€
The company will work on a seven year contract with each talent being roped in. Sippy adds, â€œThis contract will include their marketing and getting them work in the industry. Lyricist Sameer and film maker Mushtaq Nadiadwala are the two strong pillars of this company, so networking becomes easier.â€
Sippy is now looking at signing two new established music composers to build up a team of experts.
After Jojo, Voyeur Entertainment is gearing up for the launch of another big artist who has been missing from the screen for a while now. â€œWe donâ€™t physically produce the albums but our effort goes in conceptualising, planning their album launch and also their presentation,â€ states Sippy.
Voyeur Entertainment also has the exclusive rights to music directors Sajid-Wajid’s (of Partner fame) stage shows till New Yearâ€™s Eve. The company has also tapped into the Bhojpuri music market. â€œWe will be organising shows. I have realised that this industry has a huge market and will fetch us great returns,â€ signs off Sippy.