MUMBAI: After a limited theatrical release, producer Rohan Sippy is now looking at tapping other media platforms to distribute The President Is Coming.
Speaking to Businessofcinema.com, Sippy says, "The movie is going on the Pay Per View (PPV) platform on DTH services like Tata Sky and Dish TV by this weekend. We have also received a lot of enquiries from the US and even countries like Greece."
The President Is Coming directed by Kunaal Roy Kapur is not your quintessential Bollywood fare. The movie, which has been made on a shoe-string budget, was released only via digital prints in India in eight cities. In the first ten days, the movie managed to do a business of Rs 10 million (Rs 1 crore) and is still playing across theatres though with lesser shows.
Sippy’s production house Ramesh Sippy Entertainment (RSE) is in talks with sales agents in the US and other territories to figure out promotions and a few engagements for the movie in the first week of February.
Sippy says, "For a movie of this genre, other rights like home video, PPV and satellite are more significant than theatrical and we will be looking at selling these rights in other markets."
The producers are currently in negotiations with television channels and home video companies to sell the India satellite and home video rights of the movie.
At the multiplexes, the movie picked up pace via word of mouth and was running to full houses over the weekend.
In its theatrical run, The President Is Coming has been best received in Mumbai, followed by Delhi, Bangalore and Kolkatta.