Pritish Nandy Communications Ltd has announced that its wellness brand Moksh which currently runs a premium wellness place in Mumbai city’s Breach Candy has now gone online with the first interactive community site to network fitness and health enthusiasts from all over the world with Moksh and its on ground Indian customer base.
The site called mokshonline.com aims to create and integrate a worldwide community of young people interested in staying fit and enjoying a better quality of life through kinds of yoga, meditation, dance, beauty and fitness regimes. The six avatars who drive the site will guide visitors through new and exciting ways to practise yoga, meditation, different kinds of dance, martial arts, as well as the usual fitness, beauty, weight control regimes that are part of the wellness program at Moksh. Each avatar will be represented by an expert on the subject who will respond to queries, address issues raised via blogs and e-mails and keep the Moksh community growing through various interactive projects and programs. Many of these projects and programs will have collateral onground presence.
Moksh is part of PNC Wellness Ltd, a wholly owned subsidiary of the Company which promotes wellness as an allied product of the entertainment business.
“Movies and wellness start with the same premise-Looking to have a good time. You can only have a good time if you live well and take care of your physical and spiritual health as a part of daily routine. Fitness should be like entertainment. It should give you pleasure. That’s why we at PNC celebrate both,” says Pritish Nandy, Chairman, of the Company.