MUMBAI: PVR Ltd. will be distributing its first co-production venture Thoda Sa Aasman with Aamir Khan.
A spokesperson from PVR’s
He further adds, “Being a producer, distributor and exhibitor, one has complete control of the film. There is exploitation for theatrical and non-theatrical rights. With increasing technology, there are many new revenue streams, like Pay TV, DTH, etc., which can contribute over 40 per cent to the gross earnings.”