MUMBAI: Reliance Communications and Nokia India have joined hands for a multi-faceted business alliance. The RCOM – Nokia alliance will aim to foster greater use of mobile services, giving consumers an opportunity to get richer experiences and do more with their phones.
The RCOM – Nokia partnership is structured on a one-of-its-kind blue-print to engage with the Indian consumes to offer an array of unmatched & innovative mobile, data and services offerings in India.
The business partnership with Nokia is in line with the multitude of innovations lined-up by the two companies to take mobility to the next level. The alliance covers: making available Ovi Life Tools services targeted at the rural and semi-urban segments for Reliance customers; exclusive offers on Ovi Music Unlimited (OMU) devices – including Nokia 5530, Nokia 5800, Nokia X6 16 GB, Nokia X6 8 GB and Nokia 5235 – for faster music downloads; an exclusive offer on Reliance Netconnect Broadband + USB Datacards on the purchase of Nokia OMU enabled phones and special data packages for Nokia GPRS phones (other than OMU-enabled devices).
Reliance Communications head – wireless data services and alliances Vrajesh Shelat said, “In the last two quarters, there has been a significant adoption of smartphones by Indian consumers. We have seen the sales of smartphones on our Network increase manifold. With the rollout of 3G, we see a huge opportunity in fostering a mutually beneficial business relationship to offer customers unique Voice, data as well as VAS innovations with Nokia.”
Nokia India director – operator channels V Ramnath added, “To take mobility to the next level, Nokia is moving beyond products to add services like Ovi Life Tools and Ovi Music Unlimited on its devices. These services have the potential to positively impact livelihoods at one hand and provide entertainment platforms to our consumers at the other. Our association with Reliance Communications is an important step in the direction of creating a strong ecosystem that will take these services to a larger consumer base.”
Mobile Music has become increasingly popular among the Indian consumers. According to some estimates close to 40% young people prefer to listen to music on their mobile phones. To make it easier for consumers, RCOM GSM customers can download music upto 12GB data usage (approximately 2400 songs) from Nokia’s breakthrough music service – Ovi Music Unlimited (OMU) using Nokia’s OMU-enabled phones including Nokia 5530, Nokia 5800, Nokia X6 16 GB, Nokia X6 8 GB and Nokia 5235. Consumers can also purchase Reliance Netconnect Broadband+ Datacards at an exclusive price of Rs. 1999/- along with the purchase of Nokia OMU-enabled devices.
As part of this alliance, RCOM is also offering mobile data bundle of 1.2GB on Nokia GPRS enabled handsets (other than the OMU-enabled phones). In addition, RCOM is offering up to 1800 free on-net minutes bundled with Nokia 1800. These free voice minutes and mobile data bundles has a validity of six months.