MUMBAI: Reliance BIG Home Video has launched the three telefilms based on Little Krishna’s life, titled The Darling of Vrindavan, The Legendary Warrior and The Wondrous Feats. The stories released on DVDs and VCDs are premiering straight on the home video format. The high point is that the entire series has been created in English.
Each film is of 84 minutes duration. The single DVD is priced at Rs. 299 and the 2 VCD pack is priced at Rs. 149. The English DVD also contains bonus features including The Making of Little Krishna, Bad Eggs – An animated Short Film and Big Bees Song.
The series has been scripted by Emmy Award winner Jeffrey Scott and researched by India Heritage Foundation. A team of 280 artists has worked on the project. The Bad Eggs short film, developed by BIG Animation, has won the Digicon International Award at Japan and Gold Medal at New York Festival in the year 2007.
Reliance BIG Home Video chief operating officer Sweta Agnihotri elaborates, “We had great success with the Hindi telefilms that was launched a month ago. Infact, there is demand for the English telefilms and we are planning an extensive launch for the same. The series has an impressive visual style, combining the best of Indian & Western styles. It is a great family viewing title.”
BIG Animation CEO Ashish SK said, “Since the launch of Little Krishna on NICK, we have been flooded with enquiries from viewers who have loved the series both in India and abroad eagerly waiting for the DVD launch of the property. I am extremely confident in BIG Home Video’s distribution strategies and the way it looks, I am sure Little Krishna DVD’s and CD’s are surely going to be among the topmost chartbusters in terms of sales. What makes our confidence soar is the fact that viewers have adored the image of Little Krishna and I am sure that it will be cherished by every Indian household.”
The company plans to have a well planned and massive launch across the nation. This would be supported by strategic and optimum promotion across consumer touch points, including effectual mediums like Radio, Internet & PR. Special focus is on retail visibility and activation making sure that consumers are made aware of the launch.