Reliance Broadcast Network to handle sales for all R-ADAG companies

MUMBAI: Reliance Broadcast Network Ltd’s (RBNL) media sales team – Big Connect – will work as a single window to all the Reliance Anil Dhirubhai Ambani Group (Reliance ADAG) companies.

Big Connect will sell the media space on all Reliance ADAG companies across infrastructure, communications, OOH, entertainment and power sectors namely Delhi Airport Metro Express, Mumbai Metro One, Worli Sea Link, Reliance Mobile, Big Cinema, Reliance World outlets, Zapak Gameplexes, Big Flix, Big Street, Big FM,, Big Adda and the soon to be launched English Channels with BIG CBS.

Big Connect has a sales team of over 200 professionals across 52 offices, which services 1000+ clients each month.

Reliance Broadcast network CEO Tarun Katial said, “For marketers meeting with the challenge to engage time pressed and low attentive audiences, the need for integrated media solutions is a business reality. With RBNL’s already existing integrated media solutions capabilities, the true potential of these 200 Million + consumers can now be unleashed for brands to reach out and engage with their audiences. Our incomparable reach and multiple relevant touch points promise to attract advertisers and media houses who stand to gain significantly from our humongous network, all at one single touch point.”