MUMBAI: Reliance Broadcast Network has launched a unique intellectual property, conceptualized by its live entertainment division BIG LIVE. The property, titled India’s Sexiest Bachelor, will put an end to the debate on who is the hottest and sexiest bachelor in India, by allowing the aam janta to vote for their sexiest bachelor, along with a jury panel.
The property will be promoted across the BIG CBS Channels – BIG CBS Prime, BIG CBS Love and BIG CBS Spark (scheduled to launch shortly). It will also air on BIG Magic, the recently launched channel targeted exclusively at the Hindi heartland.
India’s Sexiest Bachelor will bring the 10 sexiest single men in India on one platform in the search for India’s choice of the sexiest of them all! The winner will be selected on the basis of a public voting system and the opinion of an eminent jury panel. Backed by the expert programming team and audience feedback across the country, phase I will see a shortlist of the top 10 contenders for the title. Phase II will call for India and the jury members to together select the top 5 contenders before the final winner will be selected. Selection will be through a transparent voting process online and on mobile.
This eight episode series will feature seven episodes of 30 minutes each, over the weekends, beginning 14 May, 2011. The property will culminate with a grand finale on 11 June, which will be an hour long episode unveiling the final winner and India’s Sexiest Bachelor!
The show will have potential contestants like John Abraham, Yuvraj Singh, Ranbir Kapoor and Salman Khan.
BIG CBS Networks general manager Aparnaa Pande said, "The spotlight is going to be on the country’s most eligible, single and sexy men. These young, handsome men have been the dream heroes of thousands of young women and men who have only had the opportunity to admire, adore and appreciate them from a distance…but the show gives them a chance to get close and personal and vote for their favorite. We are anticipating riots at the ballot box, but that’s understandable because you pay a price when you are among India’s Sexiest Bachelors!"