Reliance Media World to be rechristened as Reliance Broadcast Network

MUMBAI: Reliance Media World unveiled its new business intentions, to build a multi-media entity, offering marketers integrated, holistic solutions for their business needs.

Reliance Media World houses 92.7 BIG FM, BIG Street, BIG Live and BIG Digital. These are now being brought together to deliver the new vision of the company, which is to reach, engage and enrich consumers, through the power of relevant ideas.

In line with the new business direction, Reliance Media World Ltd., post receiving shareholder approval, is in the process of getting re-christened as Reliance Broadcast Network Ltd. subject to regulatory approvals.

To enable maximizing this new opportunity, the RMWL sales teams has been re-tooled to sell integrated solutions to clients, leveraging all the RMWL verticals as well as Reliance ADA Group verticals. This new sales force, christened BIG Connect has been structured into key account management, with 200+ associates, across 52 offices with access to 1000+ clients each month.

The organization has also brought on board experienced relevant talent to manage and grow the new verticals, bringing in critical domain expertise and execution experience.

RMWL also has expansion plans with potential acquisitions, investment in experiential marketing capex, activation inventory, and international collaborations to ensure that we deliver to market expectations and beyond.

Reliance Media World CEO Tarun Katial said, “These are exciting times for the Media and Entertainment industry, and our integrated approach is to re-align Reliance Media World Ltd, with emerging consumer dynamics, which is resulting in new expectations from clients. This re-alignment will enable the company to leverage the cohesive strength of different media platforms within RMWL and Reliance ADAG in a proactive and strategic manner. We are confident that this integrated approach will help us strengthen market leadership as it firmly lays the foundation for an exciting future ahead.”

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