MUMBAI: Bollywood superstar Salman Khan is on the verge of creating history again by breaking his own record. Salman Khan’s Bodyguard is poised to become the largest ever digital release on UFO Moviez. Bodyguard, produced by Alvira & Atul Agnohotri, and Reliance Entertainment, is all set to screen in over 1,300 UFO digital theatres across India starting 31 August, 2011.
Eid has been lucky for Salman since the release of Wanted in 2009, followed by Dabangg in 2010. Earlier this year, Salman Khan starrer Ready created a record of sorts by being screened in 943 UFO digital theatres in its first week (3 June, 2011) and has been screened in 1,108 UFO digital theatres till date.
On the other hand, Dabangg opened to audiences in 881 UFO digital theatres in the first week (10 September, 2010) and has screened in 1065 UFO digital theatres till date. On 18 September 2009, Wanted was released in 576 UFO digital theatres in its first week and has screened in 821 UFO digital theatres till date.
UFO Moviez India joint managing director Kapil Agarwal said, "We are very proud of the fact that superstar Salman Khan’s upcoming release Bodyguard is on its way to becoming the biggest release yet on UFO Moviez’ digital cinema platform. Audiences across India will get to see his film first-day-first-show in over a 1300 UFO digital theatres, a win-win situation for everyone involved in the film production-exhibition chain and especially for Salman’s fans across the country!"
Reliance Entertainment CEO Sanjeev Lamba added, "Digital screens are fast becoming a crucial and large component of any film’s domestic release strategy. We are very pleased to partner UFO Moviez in releasing Bodyguard in an unprecedented 1300 plus UFO screens in India and look forward to the film’s success."