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Manchu buys stake in ICL team
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August 22, 2008 19:06 IST

The Indian Cricket League on Friday announced Telugu actor Vishnu Manchu as the stakeholder for the Hyderabad Heroes.

Manchu, famous for his blockbuster Telugu movie Dhee, forayed into cricket with his minority percentage stake holding of the Hyderabad Heroes company. ICL plans to form eight individual companies for the eight teams each representing an important geographical region of the country. This will give opportunities for potential sponsors and sports investors to double their advantage by becoming minority stakeholders and brand builders.

Former India wicketkeeper and ICL executive board member Kiran More said Manchu’s popularity in Hyderabad would help promote the league in the region.

"On behalf of ICL, I welcome on board the Telugu film industry superstar Vishnu Manchu as an investor and enthusiastic cricketer. Vishnu’s impressive credentials as an entrepreneur & his popularity in Hyderabad adds solidity to ICL’s objective of promoting domestic Indian cricket," More said.

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Union Health minister Dr. Ambumani Ramadoss appeal to celebrities not to endorse carbonated soft drinks is gathering momentum. Reportedly Ramadoss has called Shah Rukh Khan and Aishwarya Rai to Delhi to get the duo’s support for his stand. Earlier Ramadoss had invited Khan for an anti-smoking campaign after the star announced that he had quit smoking.

The soft drink industry is burgeoning at an impressive rate of 7 – 8 per cent annually; i.e., Rs. 6,000 crore (close to $1330 million).

It may be recalled that India’s top ranking badminton player, P. Gopichand had refused a very lucrative proposal from a soft drink company. He has gone on record to state that he won’t promote a product, which he himself is not using as he knows it to be bad for the health. decided to take a look at what the ban will mean for the Bollywood soft drink endorsement brigade which has in the past included Amitabh Bachchan, Shah Rukh Khan, Aamir Khan, Salman Khan, Hrithik Roshan, Aishwarya Rai, Kareena Kapoor, Priyanka Chopra, and Mallika Sherawat

Hrithik Roshan had earlier endorsed Coca Cola at an estimate of Rs 30 million per annum.

Bollywood badshah Shah Rukh Khan, who has an impressive portfolio of endorsements, is believed to have charged Rs 50 million for the Pepsi TV commercial.

Kareena Kapoor is estimated to have pocketed Rs 30 million while Priyanka Chopra took Rs 15 million for the same commercial.

Estimates are that actor Mallika Sherawat netted Rs 15 million for the 7-Up commercial in which her shape has been correlated with the shape of the 7-Up bottle. Rani Mukerji’s asking price for the Fanta commercial was reportedly the same.

Actor Aamir Khan is believed to be in the same category as King Khan charging Rs 45 million for an annual campaign; while Aishwarya Rai is enriched by Rs 35 million annually to feature in the coke commercial. The other big daddies in the endorsement game include: Akshay Kumar (Rs 40 million) and Chiranjeevi (Rs 50 million per annum),

Clearly there is big money riding on endorsements. We will have to wait and watch whether the Bollywood brigade will give it all up because the Indian health minister wants them to. For it could turn out to be bad for their financial health.