MUMBAI: As the New Year begins, resolutions are the first thing that anyone thinks of. OOH Media recently did the ‘Don’t Drink and Drive’ Campaign to align with the partying season, which had the likes of Konkona Sen talking to people to drive safe, spoke to some of the stars like Shah Rukh Khan, Sushma Reddy, Rahul Bose, Kunal Kapoor and others to share their New Year resolution as a part of the OOH Celeb Speak campaign, to welcome 2009.
OOH Media national content head Ashutosh Parekh says, "We wish our audience a very Happy 2009 with these specially packaged celebrity bytes. These messages add relevance to our screens as Indians love watching their favorite stars on AV medium. This also adds glitz to our screens and enhances the glamour quotient."
The campaign is currently running across the entire OOH Media’s national network.