MUMBAI: Shemaroo Entertainment has acquired the home video rights of Fox Star Studios’ Slumdog Millionaire and Slumdog Crorepati for Rs 15 million (Rs 1.50 crores).
When contacted by Businessofcinema.com, Shemaroo Entertainment director Hiren Gada refused to confirm the development. Fox Star Studios officials also remained unavailable for comment at the time of filing this story. However, sources inform that the deal is in its final stages of being signed.
The home video will be launched in India by Shemaroo on 31 March, 2009 to coincide with the movie’s worldwide release on home video.
A source close to the development says, "Since Slumdog Millionaire has been heavily pirated its official home video will be packaged with value added content in order to lure customers into buying it. The content will have to be packaged and marketed very intelligently. This movie is a collector’s item."
As was first reported by Businessofcinema.com, the satellite rights of the Danny Boyle directed movie, were acquired by Sony Max (Slumdog Crorepati) and Sony Pix (Slumdog Millionaire) for approximately Rs 40 – 50 million (Rs 4 -5 crores).