Shemaroo releases 15 minute Bollywood movies for digital platforms

MUMBAI: Shemaroo Entertainment has released a bouquet of 15 minutes movies at FICCI Frames 2011.

These movies target the new-gen consumer and will be distributed through digital ,edia.

More than 50 films including recent films like Ishqiya, No Entry, Dus, Love Ke Liye Kuch Bhi Karega, Khwaish, and classics like Mughal-E-Azam, Mera Naam Joker and Amar Akbar Anthony, etc are ready in the library.

The product is innovatively packaged to give the viewer the essence of the film. The movies are edited packages that have songs, important scenes and dialogues from the film along with a narrator or sutra dhar that adds completeness to the story of the film.

Many more films including regional language films are in the pipeline and will soon hit digital platforms.

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