MUMBAI: Shringar Films, which has acquired the rights of Vidhu Vinod Chopra’s Eklavya from Eros (the worldwide rights owners), is leaving no stone unturned to ensure the film’s success.
Shringar’s managing director Aditya B Shroff admits that the company has ‘giant’ plans for the release for Eklavya. Reliable sources reveal that Eklavya ÃƒÂ¢Ã¢â€šÂ¬Ã¢â‚¬Å“ The Royal Guard will release on 16 February with more than 300 prints including a record number of UFOs and DLPs in the Bombay circuit. 220 cinemas have already been booked and offers are pouring in from others, add the sources. More than 225 vinyl hoardings are also going up in the next few days to ensure the publicity of the film.
Eros, Liberty, Maratha Mandir, Apsara, Roxy and Central Plaza are among the main cinema halls where the film will be showcased in Mumbai.
Shringar, meanwhile, has struck gold with Percept’s Traffic Signal. It released the film with Prime Focus, and then profited by parting with the rights of Bombay circuits, other than city and suburbs. The film has grossed Rs 43,444,664 in the entire Bombay territory, which covers Thane, Gujarat, Pune, Saurashtra and Goa. In Mumbai city and suburbs, the film has collected Rs 13,619,828. The company has continued all the prints at 54 cinemas in Bombay and Thane in its second week too.
Shringar has even released the film in Tamil Nadu and Kerala. In Tamil Nadu alone, the film has collected Rs 912,576 in its first week.