Sony partners with for Yash Raj’s

MUMBAI: Sony Entertainment Television has entered into a partnership deal with, the matrimonial service for YRF’s  show

As per the alliance, will host a dedicated micro-site for on with contests, promos, advice, show updates etc. members will have the opportunity to interact with the lead couple of – Rohan and Isha played by Kavi Shastri and Shruti Seth respectively. The lead pair will help marriage hopefuls in India search for their perfect life partner.  Besides this, members can also look forward to an exclusive online tête-à-tête with the leading cast of

Sony Entertainment Television Vice president Marketing Danish Khan said, "With the launch of this micro site on, we provide our viewers an opportunity to interact with their famous onscreen match-makers – Isha and Rohan from YRF’s He said “ is India’s most trusted matrimonial site and extending itself into the digital space, Sony has taken entertainment directly to the consumer." business head Gourav Rakshit adds, " is elated to be the exclusive matrimonial partner for – a novel show from the Sony Entertainment-Yash Raj Films camp. It was a perfect fit for us since the show brings to life the trials and tribulations our members encounter everyday, while searching for their life partner. After establishing our presence online, offline, on mobile and on the DTH platform, this is a unique approach to sharing the matrimonial experience with a mass TV audience."